Following a tragic start and up against time pressures, a new bourbon needed to get to market. But first, they needed more than just a name. Flux COO was asked to lead the brand development process, developing the strategy for the launch. Following that, our team developed the brandmark and packaging, assisting not just in “agency need” but in full supply chain management to ensure there was a successful launch before the deadline ran out.

The relationship continues to grow across offerings and extensions.